Ambient sounds are what give images a tactile feel. Check out how Gioacchino Petronicce uses ambient sound to transport your mood into the imagery:
Dialogue is the words spoken by your subjects. Notice how Margaret Cheatham Williams records scenes with speech from L.A. Times photographer Jay L. Clendenin and Olympic shooter Kim Rhode. Those audio visual scenes add to your overall sense of their personalities:
Voice Over is a disembodied voice that helps narrate your story without seeing who’s speaking. This particularly comes in handy if you’re filming ghosts. Spooky. Check out how this gets used by Christian Denslow in Olympic Runner:
A Soundtrack is the music that you put behind your video. Music can tell a story or set a mood, or you can even juxtapose a serious song with a silly video like in the Children’s Hospital Promo by the Daniels:
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